World Cup Final Drives Billions in Bets on Kalshi and Polymarket
NYT > Business·July 18, 2026

Prediction markets such as Kalshi and Polymarket have seen billions of dollars in bets due to the World Cup Final. The soccer tournament has driven these platforms to new user records, attracting a massive influx of gamblers. As a result, the event may become the largest gambling event in history, surpassing previous records. The surge in betting activity has propelled the growth of prediction markets, cementing their place in the global gaming industry.
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