America Caught World Cup Fever. His Job Is to Capitalize on It.

Don Garber, the commissioner of Major League Soccer, has been preparing for the surge in US interest in soccer for eight years. With the country caught up in World Cup fever, Garber sees an opportunity to capitalize on the increased attention and grow the sport domestically. He aims to leverage the momentum to boost attendance, viewership, and participation in Major League Soccer. Garber's long-term planning is now being put to the test as he works to turn casual fans into dedicated supporters of the sport.

✦ AI-generated summary