WhatsApp is testing a new folder for messages from large businesses
TechCrunch·July 31, 2026
WhatsApp is testing a new feature that organizes messages from large businesses into a separate folder. This folder will automatically be populated with messages from businesses a few hours after they are received. The goal of this feature is to help users manage their conversations and reduce clutter in their main chat list. By separating business messages, users can more easily focus on personal conversations and interactions.
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