business

The Giant Test Kitchen Where Cooks Battle A.I. Slop

NYT > Business·June 20, 2026

People Inc., a leading publisher of food content, is countering the rise of AI-generated recipes with its own culinary creations. The company, which publishes Food & Wine and Southern Living, produces a vast amount of food content and is leveraging its expertise to compete with automated cooking platforms. From its test kitchen, People Inc. develops and refines recipes to showcase the value of human culinary expertise. By doing so, the company aims to establish its recipes as a superior alternative to AI-generated cooking instructions.

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