Cottage Cheese Shortages Are Driven by TikTok and ‘Protein-Maxxing’

She reports that a surge in demand for cottage cheese is being driven by social media platform TikTok and the trend of "protein-maxxing". This increased demand has resulted in shortages, leaving some consumers struggling to find the product. The "protein-maxxing" trend, which emphasizes high-protein diets, has particularly contributed to the rise in cottage cheese popularity. As a result, many stores are now facing difficulties in keeping cottage cheese in stock.

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