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Julie Masino, Cracker Barrel CEO Who Oversaw Logo Change, Steps Down

NYT > Business·July 27, 2026
Julie Masino, Cracker Barrel CEO Who Oversaw Logo Change, Steps Down

Julie Masino, the CEO of Cracker Barrel, has stepped down from her position. Masino faced significant online backlash during her tenure, particularly when the company attempted to rebrand and shed its traditional image. David Deno, a former chief executive of Bloomin' Brands, will succeed Masino as CEO. Deno's appointment marks a new leadership era for the restaurant chain.

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