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Cracker Barrel chief executive steps down a year after rebrand chaos

BBC News·July 27, 2026
Cracker Barrel chief executive steps down a year after rebrand chaos

Julie Masino, the chief executive of Cracker Barrel, is stepping down from her position. Her departure comes a year after the company faced significant customer backlash over a rebranding effort that included a modern logo redesign. The rebranding attempt was met with widespread criticism from customers who preferred the classic look of the brand. Masino's exit is seen as a result of the company's failed attempt to modernize its image.

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