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YouTube Stars Take Center Stage at Creative Artists Agency

NYT > Business·June 22, 2026
YouTube Stars Take Center Stage at Creative Artists Agency

Creative Artists Agency, a prominent Hollywood talent agency, is shifting its focus to prioritize YouTube stars and online creators. These individuals, once considered fringe players, are now being given a central role at the agency. The move reflects the growing influence and popularity of digital content creators in the entertainment industry. By elevating their status, the agency aims to capitalize on the vast audiences and revenue streams they generate.

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