technology

You can’t ignore Google Zero anymore

The Verge·July 24, 2026

Google's relationship with the web is changing, as the search engine's data collection and indexing of webpages no longer guarantees a significant amount of traffic to websites. The traditional deal between Google and the web, which was imperfect but functional, appears to be coming to an end. As a result, websites are being forced to adapt to a new reality with reduced Google traffic, with some publishers considering blocking Google from crawling their sites. Reddit is also reevaluating its partnership with Google, specifically an AI training deal, in response to these changes.

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