Xbox exploring ‘radically different’ console business models
The Verge·June 10, 2026
Microsoft is reevaluating its plans for the next-generation Project Helix console due to the RAMageddon crisis. Xbox CEO Asha Sharma and strategy chief Matthew Ball have stated that the company is exploring "radically different" console business models to ensure the new console is affordable and flexible. The goal is to rethink the traditional console hardware business and adapt to changing market needs. Microsoft remains committed to shipping Project Helix, but is working to make significant changes to its approach.
✦ AI-generated summary