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Will Paramount’s Brinkmanship Work?

NYT > Business·August 12, 2026
Will Paramount’s Brinkmanship Work?

David Ellison, the leader of Paramount, is threatening to relocate the company outside of California due to a lawsuit filed by states opposing its major deal. The lawsuit aims to block the company's significant transaction, prompting Ellison's ultimatum. Ellison's move is seen as a negotiating tactic to exert pressure on the states involved in the lawsuit. The outcome of this brinkmanship strategy remains uncertain, with the company's future in California hanging in the balance.

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