Why big tech is betting on cute mascots
BBC News·May 13, 2026
Big tech companies such as Apple, Microsoft, and Google are increasingly using cute mascots as a key part of their branding strategy. These cartoon characters are being prominently featured in marketing campaigns and product designs, aiming to create a more approachable and friendly image for the companies. The use of mascots is seen as a way to humanize the tech giants and appeal to a wider audience, particularly younger generations. By leveraging the emotional appeal of cute characters, these companies hope to build stronger connections with their customers.
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