Walmart completes its acquisition of TV advertising company Vibe.co
TechCrunch·August 4, 2026
Walmart has completed its acquisition of Vibe.co, a TV advertising company. The acquisition was initially announced in June and is now finalized, integrating Vibe.co into Walmart Connect. Walmart Connect is the company's connected TV advertising platform, which will be expanded through this acquisition. The move aims to enhance Walmart's advertising capabilities in the television sector.
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