Villa warned over sportswashing after Visit Rwanda deal

Aston Villa has been warned that their new £20m-a-year sponsorship deal with Visit Rwanda may be used to sportswash the nation's human rights record. Critics argue that the deal will help Rwanda improve its international image despite concerns over its treatment of citizens. The sponsorship agreement has sparked concerns among human rights groups, who claim that Rwanda is attempting to distract from its poor human rights record. Aston Villa's deal with Visit Rwanda is valued at £20m per year.

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