Vibe coding platform Base44 launches own model as AI startups seek defensibility

Base44, a vibe coding platform owned by Wix, has launched its own AI model in an effort to improve performance and stay competitive. The company aims for its model to eventually outperform existing frontier models, enhancing its capabilities and offerings. By developing its own AI model, Base44 seeks to establish defensibility and differentiate itself from other AI startups. This move is part of a broader trend among AI startups to create proprietary models and maintain a competitive edge.

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