Vapes to have less enticing names and flavours to protect children
BBC News·July 10, 2026

Regulators are seeking public input on proposed measures to restrict vape companies from using appealing flavor descriptions that may lure children into trying e-cigarettes. The goal is to protect young people from the potential harms of vaping by making the products less enticing. Vape companies may be required to use more neutral flavor names to reduce their appeal to minors. The consultation aims to gather feedback on the proposed regulations and their potential impact on public health.
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