To Make More Money, Rolls-Royce Is Aiming Higher on Price, Not Production
NYT > Business·October 5, 2026

The luxury carmaker is expanding its factory in Britain to focus on rarefied custom cars. First up is a $3.5 million-plus electric roadster.

The luxury carmaker is expanding its factory in Britain to focus on rarefied custom cars. First up is a $3.5 million-plus electric roadster.