Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple CEO Tim Cook states that the current RAM expenses are "unsustainable" due to the ongoing memory shortage. As a result, Apple plans to raise prices to mitigate the increased costs, although Cook did not specify when the price increases will occur or which products will be affected. The company has already taken steps to address the issue, such as stopping sales of the Mac Studio with 512GB of RAM and raising the starting price of the Mac Mini to $799. Cook acknowledges that price increases are unavoidable, despite efforts to shield customers from the rising costs.

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