The World Cup’s Biggest Match Is Nike Vs. Adidas
NYT > Business·July 10, 2026

The world's largest sportswear companies, Nike and Adidas, are competing for dominance during the World Cup. Nike and Adidas have invested heavily in the tournament, seeking to capture the attention and loyalty of American consumers. Second place is not an option for these companies, as they strive to outdo each other in the lucrative sportswear market. The competition between Nike and Adidas is intense, with each company aiming to emerge as the top brand.
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