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The Rise of Racetrack Country Clubs: ‘Racing Is Golf on Steroids’

NYT > Business·July 4, 2026
The Rise of Racetrack Country Clubs: ‘Racing Is Golf on Steroids’

Developers are building a motorsports club north of Miami on a former orange grove, targeting racing enthusiasts and affluent beginners. The club aims to provide a unique experience, often described as a more intense version of golf, where members can drive high-performance vehicles and enjoy the thrill of racing. By offering a country club-like atmosphere, the facility seeks to attract a new demographic to the world of motorsports. The project combines luxury amenities with adrenaline-fueled racing experiences.

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