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The Latest in College Pricing: Tuition at 10 Percent of Your Income

NYT > Business·June 21, 2026
The Latest in College Pricing: Tuition at 10 Percent of Your Income

Whitman College is introducing a new pricing model that allows prospective students to receive a tuition quote based on their adjusted gross income. The college aims to simplify the process by eliminating the need for applicants to go through the full admission process just to receive a price quote. By providing their income information, students can determine what they would pay, which would be approximately 10 percent of their family's adjusted gross income. This approach is intended to increase transparency and make college costs more predictable for families.

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