technology

The future of Hollywood isn’t feeding prompts into vanilla gen AI models 

The Verge·June 13, 2026

Generative AI has yet to revolutionize the filmmaking industry, despite its potential, as most video models can only produce short, visually inconsistent footage. Hollywood's partnerships with AI firms have also been unstable, with some suddenly ending, making studios question their reliance on the technology. Custom-built AI models, such as Google's Veo and Imagen, are being used to create more sophisticated concept art, but more development is needed. The industry is still waiting for a project that showcases the true potential of generative AI in filmmaking, one that could be worthy of paid entertainment.

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