technology

The Ferrari Luce has at least 500 fans

The Verge·July 29, 2026

Ferrari has reportedly reached its 2026 sales goal for the Luce EV, a polarizing electric vehicle designed by Jony Ive, just two months after its launch. The company had aimed to sell just under 500 units this year and achieved this target, driven by strong demand from China. Ferrari's sales success in China is attributed to the country's growing electric vehicle market, where brands like Geely, Lynk & Co, and Zeekr have already gained traction. The Luce's sales performance indicates Ferrari's ability to attract a new generation of wealthy buyers, particularly in the Chinese market.

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