technology

The Clapper was a bad smart home gadget — and a viral sensation

The Verge·July 19, 2026

The Clapper, a smart home gadget, was notorious for its inconsistent functionality and potential to damage devices. Despite its flaws, the product became a viral sensation, largely due to its catchy advertising campaign. The Clapper's origins date back to its initial concept, The Great American Turn-On, which eventually evolved into the product that gained widespread recognition. Its story is explored in an episode of Version History, featuring The Verge's David Pierce and Victoria Song, among others.

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