technology

Social media’s next evolution: user-controlled algorithms

TechCrunch·June 17, 2026

Social media platforms are evolving to give users more control over their feeds through customizable algorithms. Threads, Instagram, and TikTok are among the platforms introducing tools that allow users to directly influence the recommendations they see. This shift towards user-controlled algorithms enables users to personalize their online experience and potentially reduces the spread of misinformation. By giving users more agency, social media companies aim to increase user satisfaction and engagement.

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