Snapchat no longer rewards fully AI-generated Spotlight content
TechCrunch·July 31, 2026
Snapchat has updated its recommendation systems to prioritize content created by humans over AI-generated material. The change affects Spotlight, a feature that showcases popular videos, and will no longer reward fully AI-generated content. This move aims to promote authenticity and originality on the platform. By doing so, Snapchat takes a stance against low-quality AI content, often referred to as "AI slop".
✦ AI-generated summary