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Roku raises streaming hardware prices by up to $50

The Verge·July 24, 2026

Roku has increased the prices of its streaming hardware, with the cheapest HD Streaming Stick now costing $39.99, a $10 increase from its previous price of $29.99. The price hike affects all of Roku's devices, with some models seeing a price increase of up to $50. The Roku Ultra and Roku Streambar SE, for example, now cost $149.99, a $50 increase from their previous price of $99.99. Roku is currently holding a sale that offers some devices at their original prices, providing a temporary reprieve from the price increases.

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