Primark's new 'supermarket tactic' to woo customers in online price war

Analysts believe that Primark is facing challenges due to competition from affordable Chinese retailers and the ongoing cost of living crisis. As a result, some customers may be deterred from shopping at the store. Primark is now adopting a new strategy to attract customers, similar to tactics used by supermarkets. The retailer aims to stay competitive in the market by implementing this approach, which is intended to woo price-conscious customers.

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