business

Plans for Australia's first Trump Tower scrapped due to 'toxic' brand, developer says

BBC News·May 13, 2026
Plans for Australia's first Trump Tower scrapped due to 'toxic' brand, developer says

Developers have abandoned plans for Australia's first Trump Tower, a 91-storey luxury hotel on the Gold Coast in Queensland. The project, which would have been Australia's tallest building, has been scrapped due to the Trump brand being deemed "toxic". The decision comes as a result of the brand's negative connotations, which have made it unviable for the development. The cancellation of the project marks a significant setback for the proposed luxury hotel.

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