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P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

NYT > Business·October 4, 2026
P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete.

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