OpenAI is sticking more ads in ChatGPT
The Verge·October 5, 2026
OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's ads only showed a company's name, logo, and a link to its product in a "sponsored" section beneath your chat. OpenAI's visual ad format will similarly remain separate from the image you generate and will "not influence the answers ChatGPT provides." Ads won't appear if you subscribe to ChatGPT's Plus, Pro, …
✦ AI-generated summary