Nothing CEO says phone prices are going to keep going up
The Verge·June 12, 2026
Nothing CEO Carl Pei warns that phone prices will continue to rise due to increasing memory costs. According to Pei, the cost of memory for Nothing's Phone 4A doubled between the device's conception and launch, and has doubled again since. He notes that RAM can now account for over 50 percent of a new phone's cost, driving up prices. Pei advises that the best time to buy a phone was in the past, as prices are expected to keep increasing into next year.
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