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New Yorkers will soon need to verify their age to access algorithmic feeds

The Verge·July 28, 2026

New Yorkers will soon be required to verify their age to access algorithmic feeds on social media platforms such as Instagram and TikTok. The new rules, released by New York Attorney General Letitia James, are part of the SAFE for Kids Act, which was signed into law by Governor Kathy Hochul in June 2024. The law aims to protect children by requiring social media platforms to obtain parental consent for kids to use certain features and to implement standards for verifying users' ages. Social media platforms subject to the law must comply with these new rules to ensure a safe online environment for minors.

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