Netflix says around 300 titles used generative AI

Netflix has revealed that approximately 300 titles on its platform have utilized generative AI, with most instances occurring during post-production. The company is leveraging these tools to produce higher quality content more quickly and at a lower cost. Examples of titles that have used AI include The American Experiment, Glory, and Brasil 70: A Saga do Tri, which employed the technology to create complex sequences such as crowds and historical battle scenes. Netflix disclosed this information in its second-quarter earnings report, highlighting the growing role of AI in its content creation process.

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