Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders
The Verge·July 23, 2026
Microsoft is testing a free, ad-supported cloud gaming option for Xbox Insiders, allowing them to stream games from their libraries for up to one hour. The ad-supported sessions are limited to games the user already owns, and ads will only play before the sessions begin. Xbox Insiders can opt out of watching ads if they have a paid cloud gaming subscription. The ad-supported streaming option is currently available for a limited time during a test period, as Microsoft evaluates the viability of this new streaming model.
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