Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Meta has shut down an Instagram feature that allowed users to create AI deepfakes of public accounts by tagging them. The feature, which was introduced earlier in the week, enabled users to generate AI images based on content from any public Instagram account without the owner's permission. Following significant backlash, Meta decided to disable the feature, citing its intention to provide a useful creative tool. The move comes as a response to concerns over the potential misuse of the feature and the lack of consent from account owners.

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