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Mercor’s Brendan Foody calls out Sequoia over ‘dual-pricing’ valuation tricks

TechCrunch·June 9, 2026

Brendan Foody of Mercor has criticized Sequoia, a top venture capital firm, for engaging in "dual-pricing" valuation practices. This practice involves selling the same equity to different investors at two different prices, which can be misleading. Sequoia is not the only firm to use this tactic, but Foody's comments have brought attention to the issue. Foody's criticism highlights the need for greater transparency in venture capital financing.

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