Matcha and protein pivot pays off for Greggs as profits rise

Greggs, the UK's largest fast-food chain, has seen a rise in profits due to its shift towards healthier options such as matcha and protein-based products. The company's decision to adapt its menu to changing consumer tastes and trends has paid off, contributing to the increase in profits. Greggs' ability to evolve and cater to new preferences has helped the chain stay competitive in the market. The introduction of healthier options has attracted a new wave of customers, driving business growth for the company.

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