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Lindt's Easter chocolate sales fall after price hike

BBC News·July 21, 2026
Lindt's Easter chocolate sales fall after price hike

Lindt, the Swiss chocolate maker, has experienced a decline in Easter chocolate sales following a recent price hike. The company is now adjusting its strategy to respond to weaker demand. Weaker sales have prompted Lindt to reassess its pricing approach and explore alternative methods to drive growth. The price increase had a notable impact on consumer purchasing decisions, leading to decreased sales during the Easter season.

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