technology

Is Apple TV the new HBO?

The Verge·June 11, 2026

Apple TV has produced several hit shows, including Severance, Pachinko, and Ted Lasso, that have gained critical acclaim and audience approval. Despite this success, Apple TV's overall audience remains small compared to other subscription services. According to Nielsen's The Gauge report, Apple TV failed to make the top 10 list of most-used streaming services, ranking below services like Netflix, Disney Plus, and Tubi. Apple TV's limited reach suggests that the service still has significant growth potential to become a major player in the streaming industry.

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