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Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

The Verge·July 10, 2026

Adam Mosseri, head of Instagram, believes that users who do not like AI-generated content should not have it in their feed, but does not think it should be filtered out entirely. Instead, he suggests that users should be informed if content is AI-generated or not, allowing them to make their own decisions. Mosseri also thinks that users who enjoy AI content should be able to have a feed that features it prominently. He draws a distinction between content-based sorting and banning AI from the platform, advocating for user choice and control over their feed.

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