India’s MoEngage bets that the future of marketing is millions of AI agents
TechCrunch·June 23, 2026
MoEngage has made an all-cash acquisition to gain access to innovative technology that utilizes AI agents. This technology assigns a unique AI agent to each individual customer, potentially revolutionizing marketing strategies. The move indicates MoEngage's confidence in AI-driven marketing as the future of customer engagement. By leveraging this technology, MoEngage aims to enhance personalized customer experiences.
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