India is starting to pay for apps, not just download them
TechCrunch·July 31, 2026
India's app market has reached a new milestone, generating a record $345 million in revenue in the second quarter. This significant growth indicates a shift in consumer behavior, with Indians not only downloading apps but also paying for them. The country's increasing smartphone penetration and growing digital payments ecosystem are driving this trend. As a result, India is emerging as a lucrative market for app developers and companies.
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