In the Protein Era, Even He-Man Is Hawking Supplements

Mattel, the toymaker behind the movie "Masters of the Universe," has partnered with a protein supplement company to promote the film. He-Man, the iconic character from the movie, is being used to market the supplements, highlighting the growing trend of protein-based health and wellness products. The partnership reflects the increasing popularity of protein supplements in the health and wellness industry. Mattel's move is an attempt to capitalize on this trend and reach a wider audience for the movie.

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