'I made £100,000 of TikTok sales in one day': The business of live shopping

Social media livestream shopping is increasingly becoming a popular way for consumers to make purchases. Some entrepreneurs have seen significant success with this format, with one individual reportedly generating £100,000 in sales on TikTok in just one day. Live shopping allows businesses to showcase products and interact with customers in real-time, creating a more engaging and immersive experience. As a result, many companies are now investing in social media livestreams as a key part of their sales strategies.

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