How to Change Your Image as a Heartless Luxury Titan Overnight

Bernard Arnault, chairman of LVMH, has made a surprising shift in his public image by joining social media. His move is seen as an attempt to rebrand himself as more relatable and down-to-earth, departing from his previous reputation as a heartless luxury titan. Arnault's decision to engage with a wider audience on social media may help to humanize his persona and improve his company's public image. By doing so, he aims to appeal to a younger generation of consumers and stakeholders.

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