How the World Cup became a US streaming success story
The Verge·June 25, 2026
The 2026 World Cup is achieving significant streaming success globally, with records being broken in various countries. Brazil's CazéTV YouTube livestream of its opening game against Morocco reached 12 million concurrent viewers, a new milestone for YouTube. In South Korea, a match between South Korea and Czech Republic was streamed by 3.86 million viewers at its peak, doubling a previous record. The BBC also reported a large audience, with over 600,000 concurrent streams during the France-Senegal match.
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