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Hiroshi Okuda, Disrupter Who Revived Toyota in the 1990s, Dies at 93

NYT > Business·August 14, 2026
Hiroshi Okuda, Disrupter Who Revived Toyota in the 1990s, Dies at 93

Hiroshi Okuda, a former president of Toyota, has passed away at the age of 93. During his tenure, he implemented significant changes, making swift decisions and expanding the company's overseas manufacturing operations. Okuda also oversaw the introduction of the Prius, a groundbreaking vehicle that marked a major milestone in the automotive industry. His leadership played a crucial role in reviving Toyota's fortunes in the 1990s.

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