technology

Google takes on AirTag with the new $29 Pixel Tag

TechCrunch·August 12, 2026

Google has introduced the Pixel Tag, a tracking device priced at $29, to compete with similar products like Apple's AirTag. The Pixel Tag utilizes Google's Find Hub network to assist users in locating misplaced items such as keys and bags. By leveraging this network, users can easily track and recover lost belongings. The device is designed to provide a convenient and affordable solution for keeping track of personal items.

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