Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
The Verge·July 20, 2026
Ford is revamping its electric vehicle strategy with a new Universal Electric Vehicle Platform, starting with a $30,000 electric truck set to be revealed in 2027. The truck, which will be built at Ford's Kentucky assembly plant, is designed to be efficient and profitable, and will be the first in a family of low-cost electric vehicles. Ford's new approach comes after the company struggled to make a profit with its previous electric offerings, including the F-150 Lightning, and took a $19.5 billion hit on its EV investments in 2025. The new electric truck is expected to be smaller than the Maverick, with observers having already spotted a heavily camouflaged version of the vehicle being tested.
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